Editors: Are We the Enemy?
I had a very eye-opening conversation tonight with one of my best beauty publicist friends where she let loose on the evil temperments of various beauty editors. We can be a really mean bunch! A few days ago, I posted some friendly tips for beauty publicists to live by, and I was surprised at the outpouring of emotion I received explaining what a demanding industry it is. My various PR internships in college opened my eyes to its choppy waters, but the things I learned tonight—the slave-driver directors, the meticulously kept lists of all product called in, the berating for tentative placements lost—made me vow to 1) answer my phone at least five times a day...well, at least three times a day...rather than letting it automatically go to voicemail, 2) call back PR people if I hear that slightly hysterical edge in their voice suggesting that their boss will flog them senseless if I don't let them know the status of a story immediately, and 3) never again call in product for pretend stories that don't actually exist because I really just want to give that new perfume to my mom. (I've been living and dying by this last rule for the past week, and I'm amazed at how generous PR people can be when I'm—gasp!—honest.)
Man, I would not trade jobs with you publicists for the world. Snaps.